Orange County Transportation Authority

Jan 2023 - Mar 2024

In my year-long internship, I was on the Public Outreach team where I was able to create designs that would directly impact the residents of Orange County

UX Designer

Figma

Key Takeaways

A User-Centric Approach

Prioritizing the needs of all users enables us to create experiences and services that are specifically tailored to the diverse needs of our users. Being able to understand and empathize with the preferences, behaviors, and differing needs of users is a fundamental step in creating a great design.

An Iterative Approach

Continuously improving designs confirms the idea that our designs are always growing with our users. An iterative approach is a proactive approach; responsiveness and innovation are both needed to develop effective user experiences

Designing with Accessibility and Inclusivity

I discovered the importance of prioritizing clarity over aesthetics. While aesthetics are appealing, ensuring that users can easily understand the interface is key. Simplicity, clear typography, and reducing visual noise lead to better usability and overall user experience

Thank You

to Nicci Wright, Logan Selleck, and Fernando Chavarria for their guidance, support, and knowledge. They made my time at OCTA unforgettable!